About Us

Brief History

Based in Edinburgh, Optimise Solutions was founded in 1989 by Founder Gordon Kinnear and now co-owner Andrew Coates.

We have over 30 years’ experience in developing and implementing stock control and business accounting software systems for hundreds of businesses throughout the UK. Additionally, through our  innovation and investment, we continue to shape the future of IT solutions.

During the past 30 years’ as Optimise Solutions has evolved, so has our software. Not only can we help enhance your business, but we can work together to cater our software towards your business requirements.


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Today, Optimise Solutions continues to grow by adding an ever increasing client base of retailers, traders and merchants.

We want to continue our organic growth as well as maintaining our commitment to providing our customers across the UK with outstanding software solutions, customer service and support.

Our Vision 
At Optimise Solutions, our aim is to build a sustainable end-to-end in-house Business Management Solutions to businesses throughout the UK. In addition, we have maintained a talented and highly-skilled team who provides outstanding customer service while adding value to customers who choose to work with us.

What we offer

Sales Orders 

Purchase Orders 

Stock Control 

Accounting Packages

Business Intelligence 

Email/ SMS Automation 

Magento eCommerce

Amazon and eBay Integration 

Sales and Profit Boost 

Optimisation for Google 

Digital Marketing 

Meet the Directors

Gordon Kinnear – Managing Director

Gordon has been with Optimise since its inception in 1989. By the mid 1990’s, he decided to concentrate his efforts on the retailing and distribution software.After successfully leading the development team,  Gordon’s  enthusiasm and extensive product knowledge helped establish Optimise Solutions as a market-leading product and expanding the client base.

Andrew Coates

Andrew Coates – Director

Andrew started at Optimise Solutions on the 1st April 2000. Before joining Optimise Andrew worked for a leading Edinburgh advertising photography agency. Following his MSc, Andrew moved to work for Norwich Union as a member of the Life and Pensions Business Systems technical team. Andrew’s skills and experience provides Optimise a combination of artistic, technical and people skills that is applicable in his role as a developer and support team member.

Get in touch

Whether you are ready to start working with Optimise Solutions or want to learn more about us, contact us today to speak to one of our experts.


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