Case Study : Ponsford

Company Background

Ponsford is a family-run business with over 130 years of heritage and experience in providing high-quality furniture and accessories for the home. Founded in 1893,, the company has grown from a small family-run business in the North of England to become a market leader in the home furnishings industry. 

Ponsford has always been committed to providing quality furniture and accessories and has a wide range of products that have been carefully designed to suit any home. Offering everything from sofas and armchairs to beds and wardrobes, Ponsford has something for everyone. The range also includes a variety of home accessories such as lamps, throws, rugs, and mirrors. 

The company prides itself on its commitment to customer service and satisfaction and has developed strong relationships with suppliers in Europe and beyond in order to source the best quality materials and craftsmanship. With a team of experienced designers and craftsmen, Ponsford is able to create beautiful and timeless pieces that will last a lifetime. 

Ponsford continues to grow and evolve, expanding its range of products to meet the changing needs of customers. With over a century of experience, Ponsford is committed to providing quality furniture and accessories that will stand the test of time.


In 1999, Ponsford began looking for a database driven solution that was Windows-based. After researching different options, they opted for Optimise Solutions due to its ease of use compared to the other options. 

Commenting on his experience, Founder, Angus Ponsford comments “ Similar to a lot of other Optimise customers, we heard about them through positive word of mouth. No other solution had the same simplicity that Optimise delivers, and back then – which is hard to believe now – but there weren’t a lot of companies that offered Windows based solutions so that really did it for me.”

“We’ve always been very happy with the service we receive with Optimise Solutions. It’s good to get to know the people that we have worked with for a number of years and they always have a positive response to solving any problems that occur.”

Angus Ponsford | Founder


“For anyone changing systems, you’ll know that it is a very traumatic experience” Angus adds. 

When the software was implemented, it took Ponsford a month to get everything up and running. Once operational, Ponsford had access to a number of useful features.

Throughout the years as Ponsford have evolved, they continue to invest in Optimise add-on products such as  multi-currency purchasing, automated invoice remittance,  email automation and stock barcoding. 

They  found the implementation and usage of Optimise Solutions to be a beneficial experience and the ability of the software to evolve over time has given them numerous advantages and continues to be an invaluable asset to their business.

Specifically, the barcoding feature has been one of the key wins for Ponsford. They are now able to complete their stock-take in one day rather than one week, and has increased the accuracy of their stock by hundreds of percent.

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